Our Story

Care that calms — for skin and for you.

Woodknots + Whimsy was founded by Arielle, a formulator and creative rooted in the belief that care shouldn’t feel like one more thing on your to-do list.

Raised by a single mother who modeled micro-habits of care and made self-care look effortless and doable, Arielle learned early on that tending to yourself isn’t indulgent — it’s survival. She saw how small, consistent acts of care could ground an entire household, even in chaos.

That foundation stayed with her. Years later, in the thick of motherhood — burnt out, overstimulated, and trying to hold it all together — she realized she needed those same gentle rhythms her mother had shown her: small, sensory anchors to help her breathe again. So she began to create them.

What started as personal necessity became a calling. Each product she designed became a quiet reminder that softness isn’t weakness — it’s strength in its most sustainable form.

Today, Woodknots + Whimsy reimagines care as a sensory rhythm — soothing both skin and nervous system through multitasking essentials made for life’s tender transitions. From postpartum to perimenopause to everyday overwhelm, every formula is safe for sensitive skin, gentle enough for real life, and crafted to meet women exactly where they are.

Because for Arielle, care isn’t about luxury or perfection.
It’s about returning to yourself — softly, consistently, and with a touch of whimsy.